It encompasses all types of elements, such as flyers, brochures, business cards, etc., used within the commercial field to enhance a company’s visibility and brand image. Therefore, given the variety of commercial prints available, it’s crucial to know what your company needs. This is why, when ordering these types of prints for your business, it’s essential to rely on professionals in the industry.
ADVANTAGES OF PRINT COMMUNICATION
There are electronic equivalents for some printed products. The claim that print is dead overlooks many of the key benefits of print communication.
Many types of print media (newspapers and magazines) still have a loyal readership. They remain a valuable part of the marketing communication pathway for advertisers. Printing allows for easy distribution within a specific geographical region. Many printed publications have a reputation that is still unmatched by electronic or online media. Print media tend to be more appealing than their electronic counterparts.
Most people assume that electronic communication is more environmentally friendly than printing. While this might be true in some instances, it’s not always the case.
This viewpoint overlooks the environmental impact of producing reading devices, data storage and distribution, and the electricity required to power these reading devices. People incorrectly assume that their home printer has the same environmental impact as industrial printers. In reality, a commercial printer can produce 100 A4 pages using the same amount of energy a home laser printer needs to print a single page. Paper production is becoming more energy-efficient. Since 1990, water usage has decreased by over 60%. Energy consumption has gone down by 20%. Paper recycling is on the rise. In 2009, around 65% of all paper was recycled in Europe. The US paper industry aims to achieve a 65% recovery rate by 2018. Once a publication is produced, long-term storage and re-reading require no additional energy.